What the press wrote, from TriBeCa to Miami Beach
From a TriBeCa party in February 2019 to a Miami Beach pop-up in 2021, here is what Vogue, WWD, Grazia and others wrote, with links.
Ilene Joy has been covered by Vogue, WWD, Grazia, National Jeweler, Fashion Week Daily, Just Jared and Red Carpet Fashion Awards, around two moments: the February 2019 relaunch and a 2021 collection with Elizabeth Sulcer. Read in order, the coverage moves from a winter party in TriBeCa to a hotel in Miami Beach.
TriBeCa, February 2019
The party was on 5 February 2019, inside the American Thread Building in TriBeCa, and it was the night Ilene and her daughter, Rae Scheer, introduced the new line. Ilene had made jewelry for years before it. This was the relaunch, with Rae as her partner, and the press came.
Vogue ran a gallery the next day under the headline Ilene Joy Launches with Poppy Delevingne and Sienna Miller, dated 6 February 2019. Christina Hendricks was among the guests.
WWD published the fullest account the same day: Poppy Delevingne, Christina Hendricks Ring in Ilene Joy Jewelry Launch, by Maxine Wally. Its opening reached back two decades, to a time when the cast of Sex and the City "wore her handmade wares", and it told how the show's property master had found Ilene. It also described a new line that was lighter and meant to be layered. A syndicated copy is on Yahoo, and our feature on the Sex and the City years goes through it line by line. WWD also ran a photo gallery from the night.
Just Jared posted its photographs on 6 February as well, under Sienna Miller, Christina Hendricks & More Support Poppy Delevingne at Ilene Joy Jewelry Launch. The page records that Ilene and Rae "celebrated the launch of their fine jewelry line and campaign with Poppy". The PR Net kept a gallery of the same evening, ILENE JOY Launches its Fine Jewelry Collection with Poppy Delevingne, though the page shows no date.
A day later, on 7 February, Red Carpet Fashion Awards turned to what the guests had on: Poppy Delevingne in L'Agence and Sienna Miller in Proenza Schouler, both wearing Ilene Joy. The campaign itself is listed among the credits of the talent agency The Wall Group: Ilene Joy at The Wall Group.
Miami Beach, November 2021
Nearly three years later the Atelier came back to the papers with something quite different: rings. On 30 November 2021, WWD announced the news with photographs and prices under Ilene Joy Taps Stylist Elizabeth Sulcer for Second Fine Jewelry Collection, calling it "the second collection to come from Joy's namesake brand". It was syndicated on Yahoo.
The collection ran to 16 pieces, centered on signet and statement rings, and the same day brought two conversations with Sulcer. Grazia published Ilene Joy and Elizabeth Sulcer Celebrate a Return to Glamour in New Collaboration, a feature with a Q&A in which Sulcer recalled, "I started pulling Ilene Joy pieces for a bunch of my clients." Fashion Week Daily ran Elizabeth Sulcer on Vintage Chanel Ornaments, What to Wear This Party Season, and Her New Jewelry Collection with Ilene Joy, an interview about the statement cocktail rings, signet rings and earrings, where she said "there was no one more perfect than Ilene Joy to partner with".
The trade paper had the last word. On 1 December 2021, National Jeweler published Ilene Joy Launches '70s-Inspired Collection at Art Basel Miami, by Ashley Davis, covering the collection and the pop-up at the Faena Hotel during Art Basel, and describing its theme as "unapologetic, going-out glamour".
Between the two
One more piece sits outside either night. The PR Net's journal included the Atelier in 5 Cult-Favorite Jewelry Brands to Know, a roundup with a paragraph on Ilene Joy that describes the brand as "having something of a second act". The page shows no date, so we do not give one.
The photographs belong to the outlets and the people who took them, which is why we link rather than copy. For the woman behind the headlines, read who is Ilene Joy; for the names reported at the party and since, see who wears Ilene Joy. What the Atelier makes today, you can compose yourself in Design your own.
For interviews, features, image requests and loans, write to atelier@ilenejoy.com.
Ilene Joy was founded in 1996 and relaunched in 2019 by Ilene and her daughter, Rae Scheer. Every piece is made to order in solid 14K or 18K gold at our Los Angeles bench.
Questions and answers
Frequently asked questions
Has Ilene Joy been in Vogue?
Yes. Vogue covered the February 2019 relaunch party in New York with a gallery titled "Ilene Joy Launches with Poppy Delevingne and Sienna Miller".
Where has Ilene Joy been featured in the press?
In Vogue, WWD, Grazia, National Jeweler, Fashion Week Daily, Just Jared, Red Carpet Fashion Awards and The PR Net, from the February 2019 relaunch to the collection with Elizabeth Sulcer in November and December 2021. Each is linked above.
What did WWD write about Ilene Joy?
WWD wrote twice. In February 2019 it covered the relaunch party and told how the property master of Sex and the City found Ilene. In November 2021 it announced her second collection, made with Elizabeth Sulcer.
Who collaborated with Ilene Joy on a collection?
The stylist Elizabeth Sulcer, on a 16-piece collection of signet and statement rings, announced on 30 November 2021 and shown at a pop-up at the Faena Hotel in Miami Beach during Art Basel.
When was the Ilene Joy relaunch?
In February 2019, with a party in New York on 5 February. Ilene relaunched the label with her daughter and business partner, Rae Scheer.
Where can I see photos from the coverage?
On the linked pages. The photographs belong to their photographers and outlets, so we link to them rather than copy them.
Read next
More in The Atelier
Who is Ilene Joy
The designer behind the jewelry for Sex and the City's last three seasons, and the Atelier she now runs with her daughter in Los Angeles.
Ilene Joy in the press
From a TriBeCa party in February 2019 to a Miami Beach pop-up in 2021, here is what Vogue, WWD, Grazia and others wrote, with links.